No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today's era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows...

Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the rise. Even though this might sound simple and fun, the fact that you have to plan and convince makes it as competitive and challenging as any other form of marketing. Understanding the basics and all the related tricks is key to ensuring that you get...

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.

#NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society? Should native advertisement be deregulated, or should it be more seriously regulated? The 15 Questions: 1. What Is Native Advertising? 2. Is It a New Practice? 3. Is Native Advertising Legal? 4. Are Content...

Sin distinción de la ocupación o actividad en la cual usted se esté desempeñando, "GENERANDO VALOR. Como brindar valor, para lograr los objetivos planteados" está dirigido a quienes no quieren dar ventajas en este mundo tan competitivo y que buscan desarrollarse de manera óptima para capitalizar las oportunidades del mercado. Las estrategias futuras estarán basadas en la propuesta de valor, teniendo en cuenta que el valor se crea conjuntamente...

Where will your company be in five years? Will it maintain its position in the marketplace as resources diminish or as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven guidelines and tested techniques that you can use to master your marketing strategies and skills to increase your customer base and business bottom line. These strategies are nothing less than a roadmap for your marketing success. As a small...

From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little known fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally, the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members...

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from...

Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business....